OVERVIEW:

OWYN is one of the leading nutrition brands in the plant-based fitness market right now, we wanted to increase brand awareness in the overall fitness space. To tackle this challenge, we decided to implement an instagram funnel campaign. The implementation of Tik Tok ads seemed like a no brainer and with a resource of different UGC videos, we were able to create 2 successful compilation ads. The goal with this was to test a long ad format and a short ad format to see what users would prefer. Along with the social deliverables, we were also asked to design 3 Amazon Ads and 1 informational YouTube video for their new channel.