OVERVIEW:

RSP wanted to increase their Instagram sales conversion rates. The task was clear, we needed to highlight their benefits and give their audience a reason to make a purchase. Most of these ads were A/B tested against similar designs that had slightly copy changes. This was done in order to study their audience, and get a better understanding of what they feel more compelled to interact with. There was photography, image manipulation, copywriting, and motion graphics involved in the creation of these deliveries.